Life insurance & living benefits · Serving Canadians

Life Insurance in Canada for Today, Tomorrow & Life

Protect the people you love, the income you rely on, and the future you’re building. Explore life insurance and living benefits with personalized guidance from advisors who help you understand your options and choose coverage that fits your life.

  • Personalized guidance
  • Support from consultation to coverage
  • Nothing is submitted to an insurer without your approval

Step 1 of 4 · Getting Started

Let’s find coverage that fits your life.

Whether you’re Canadian, new to the country, here to work or study, or visiting Canada, we’re here to help you explore coverage that fits your needs.

People & families

Your work

Nothing is sent to an insurer until you say so.

  • Personal guidance

    Advice based on your situation.

  • Coverage options

    Explore protection for different stages of life.

  • Serving Canadians

    Connect with insurance professionals across Canada.

  • No-pressure conversation

    Understand your options before deciding.

Protection

Protection that fits your life

Insurance isn’t just about choosing a policy. It’s about protecting the people, income and future that matter to you.

Protect my family

Help provide financial security for the people who depend on you.

Explore options

Protect my income

Prepare financially if illness or injury keeps you from working.

Explore options

Protect my future

Build protection around your changing financial priorities.

Explore options

Protect my business

Explore coverage for self-employed Canadians and business owners.

Explore options

Coverage

Coverage for life’s what-ifs

What if life changed tomorrow? A serious illness, an unexpected injury, a trip away from home, or simply planning for the people you love. Explore coverage designed to help you prepare for what comes next.

Life insurance

If you weren’t here tomorrow, would the people you love be financially prepared?

Learn more

Critical illness insurance

If a serious illness changed your plans, could you focus on recovery instead of finances?

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Disability & income protection

If you couldn’t work for a while, how long could your income keep up?

Learn more

Travel insurance

If the unexpected happened away from home, would you be prepared for the cost?

Learn more

Final expense insurance

Help make sure your family isn’t left managing the financial burden of final expenses.

Learn more

Savings & Growth

Build toward your future with savings strategies designed around your goals.

Learn more

Calculator

Not sure how much insurance coverage you may need?

Your income, mortgage, debts, family responsibilities and existing coverage can all affect how much protection may be worth considering.

Estimate your insurance needs

Takes only a few minutes and gives you a starting point for a more informed conversation.

See what goes into your estimate

We’ll walk you through a few simple questions to help build your personalized estimate.

  1. About you

    Your household and situation

  2. Dependents

    Who relies on you financially

  3. Financial responsibilities

    Mortgage and major obligations

  4. Liabilities & debt

    Loans and outstanding balances

  5. Province & income

    Income and location considerations

Your estimated coverage

$ — — —

Personalized based on the information you provide

Who we help

Protection for where you are—and where you’re going.

Life changes. Families grow, careers evolve, businesses expand, and new opportunities begin. Find insurance solutions that can grow and adapt with you.

Individuals

Protect your income, financial goals, and the life you’re building with coverage designed around you.

Explore Individual Coverage

Families

Help protect the people who depend on you and the financial future you’re building together.

Explore Family Coverage

New to Canada

Understand your insurance options in Canada and start building a strong financial foundation for your new chapter.

Explore Your Options

Healthcare Professionals

Protect the income and career you’ve worked hard to build with coverage suited to healthcare professionals.

Explore Professional Coverage

Self-Employed

When your income depends on you, the right protection can help keep your plans on track when life changes unexpectedly.

Explore Self-Employed Coverage

Business Owners

Protect your business, your income, and the people who help make your company successful.

Explore Business Coverage

Why Cover For Life

Insurance doesn’t have to feel complicated

We’re here to help you understand your options and make informed decisions for today and tomorrow.

Protection for today.
Confidence for tomorrow.
Guidance for every stage of life.

Learn about Cover For Life
  • Clear, personal guidance

    Start with your needs, questions and priorities — not a one-size-fits-all recommendation.

  • Access to licensed professionals

    Connect with licensed insurance professionals who can help you understand available coverage options.

  • Options explained clearly

    Understand what you're considering, how it works and what questions to ask before moving forward.

  • You're in control

    Nothing is submitted to an insurer without your knowledge and approval.

How it works

Four simple steps

  1. 01

    Tell us about you

    A few quick questions — about two minutes. No medical questions.

  2. 02

    See your coverage options

    We review what fits your situation and prepare clear options.

  3. 03

    Talk it through

    By phone, video, or in person — whatever suits you.

  4. 04

    Decide with no pressure

    Nothing is submitted to an insurer until you say so.

Meet your advisors

Real people. Personal guidance.

Meet Hazel and Joemarie Dino, the advisors behind Cover For Life. We help individuals and families understand their insurance options and make informed decisions about protecting what matters most.

Meet Hazel & Joemarie
Cover For Life advisors Hazel and Joemarie Dino

Hazel & Joemarie Dino

Insurance Advisors · Cover For Life

Serving Canadians across multiple provinces

  • We listen first

    Your family, responsibilities, goals and concerns come before the products.

  • We make insurance easier to understand

    Clear explanations without unnecessary insurance jargon.

  • We help you explore your options

    We help you compare solutions based on your needs, priorities and budget.

  • We’re here as life changes

    Marriage, children, a new home, a business or retirement can change what protection makes sense.

Client experiences

What clients say

Real experiences from clients we’ve helped.

  • “Hazel is very knowledgeable and always happy to assist with our questions and concerns. She has provided us with great advice, and we feel our insurance and investments are in good hands.”

    A.J.

    Google Review

  • “Hazel helped my son and me with our life insurance and made the entire experience easy to understand. She was patient, knowledgeable and professional, explaining every step clearly without making us feel overwhelmed. Even after our policy was set up, she continued to follow up and make sure everything stayed aligned with our goals. She’s someone you can count on for the long term.”

    K.A.

    Google Review

Learn

Insurance made easier to understand

Helpful articles and resources to guide you at every stage of your insurance journey.

  • Life insurance

    Term vs. permanent life insurance

    Which one may be right for you?

    Article coming soon

  • Planning

    How much life insurance do I need?

    Key factors to consider.

    Article coming soon

  • Living benefits

    What is critical illness insurance?

    Coverage, benefits and what to know.

    Article coming soon

FAQ

Common questions

Get clear answers to the most common questions about insurance in Canada. Can’t find what you’re looking for? Reach out and a licensed insurance professional will help.

Book a consultation

Ready to find coverage that fits?